Projects per year
Personal profile
About
Dr. Button’s current research interests focus on impulse buying, tourism, and the economics/marketing of sustainability efforts. She has more than 30 years of experience in the marketing field in the following areas: banking, sales, advertising, television production, public relations, and at several newspapers.
Related documents
Education/Academic qualification
D.B.A. in Marketing, Argosy University
M.S. in Business Administration, Boston University
Journalism and Communication, B.S., University of Florida
Disciplines
- Marketing
Projects
- 1 Finished
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Building small commercial airport clusters to increase marketing capability
Button, D. K. (PI) & Clark, P. (CoI)
1/1/16 → 1/1/18
Project: Research project
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Airlines and corporate sustainability initiatives: Unrecognised value
Button, D., McGunagle, D., Zizka, L. & Clark, P., Dec 1 2023, In: Journal of Digital and Social Media Marketing. 11, 3, p. 272-286 15 p.Research output: Contribution to journal › Article › peer-review
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Airlines and corporate sustainability issues - Unrecognized Value.pdf
Button, D. K., Dec 2023, In: Journal of Digital and Social Media.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Price sensitivities of the consumer in a tourist market.docx
Button, D. K., Jun 2021, In: Journal of Revenue and Pricing Management.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Tourism And The Greek Economy: The Role Of Commercial Air Transportation
Button, D. K., Maleviti, E. & Clark, P. J., May 27 2021.Research output: Contribution to conference › Presentation
Open AccessFile -
Airline's use of social media to communicate sustainability.
Button, D. K., Sep 2020, In: International Journal of Sustainable Aviation. 6Research output: Contribution to journal › Article › peer-review
Open AccessFile
Activities
- 6 Membership of network
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American Marketing Association (External organization)
Button, D. K. (Member)
2000 → …Activity: Membership › Membership of network
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SC Commerce Department Aviation Task Force Advisory Board (External organization)
Button, D. K. (Member)
2000 → …Activity: Membership › Membership of network
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Women in Aviation (External organization)
Button, D. K. (Member)
2000 → …Activity: Membership › Membership of network
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Academy of Marketing Science (External organization)
Button, D. K. (Member)
2000 → …Activity: Membership › Membership of network
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SC Council on Competitiveness (External organization)
Button, D. K. (Member)
2000 → …Activity: Membership › Membership of network