Dixie K. Button

About

Dr. Button’s current research interests focus on impulse buying, tourism, and the economics/marketing of sustainability efforts. She has more than 30 years of experience in the marketing field in the following areas: banking, sales, advertising, television production, public relations, and at several newspapers.

Education/Academic qualification

D.B.A. in Marketing, Argosy University

M.S. in Business Administration, Boston University

Journalism and Communication, B.S., University of Florida

Disciplines

Marketing

Building small commercial airport clusters to increase marketing capability
Button, D. K. (PI) & Clark, P. (CoI)
ERAU
1/1/16 → 1/1/18
Project: Research project

Airlines and corporate sustainability initiatives: Unrecognised value
Button, D., McGunagle, D., Zizka, L. & Clark, P., Dec 1 2023, In: Journal of Digital and Social Media Marketing. 11, 3, p. 272-286 15 p.
Research output: Contribution to journal › Article › peer-review
Airlines and corporate sustainability issues - Unrecognized Value.pdf
Button, D. K., Dec 2023, In: Journal of Digital and Social Media.
Research output: Contribution to journal › Article › peer-review

Open Access
File
Price sensitivities of the consumer in a tourist market.docx
Button, D. K., Jun 2021, In: Journal of Revenue and Pricing Management.
Research output: Contribution to journal › Article › peer-review

Open Access
File
Tourism And The Greek Economy: The Role Of Commercial Air Transportation
Button, D. K., Maleviti, E. & Clark, P. J., May 27 2021.
Research output: Contribution to conference › Presentation

Open Access
File
Airline's use of social media to communicate sustainability.
Button, D. K., Sep 2020, In: International Journal of Sustainable Aviation. 6
Research output: Contribution to journal › Article › peer-review

Open Access
File

SC Commerce Department Aviation Task Force Advisory Board (External organization)
Button, D. K. (Member)
2000 → …
Activity: Membership › Membership of professional organization or network
SC Aerospace Education Workgroup (External organization)
Button, D. K. (Member)
2000 → …
Activity: Membership › Membership of professional organization or network
Academy of Marketing Science (External organization)
Button, D. K. (Member)
2000 → …
Activity: Membership › Membership of professional organization or network
SC Council on Competitiveness (External organization)
Button, D. K. (Member)
2000 → …
Activity: Membership › Membership of professional organization or network
Women in Aviation (External organization)
Button, D. K. (Member)
2000 → …
Activity: Membership › Membership of professional organization or network

MK 326 Marketing Management
Button, D. K.
1/1/24 → …
Course
MKTG 632 Global Marketing
Button, D. K.
1/1/24 → …
Course

Dixie K. Button

Personal profile

About

Related documents

Education/Academic qualification

Disciplines

Building small commercial airport clusters to increase marketing capability

Airlines and corporate sustainability initiatives: Unrecognised value

Airlines and corporate sustainability issues - Unrecognized Value.pdf

Price sensitivities of the consumer in a tourist market.docx

Tourism And The Greek Economy: The Role Of Commercial Air Transportation

Airline's use of social media to communicate sustainability.

SC Commerce Department Aviation Task Force Advisory Board (External organization)

SC Aerospace Education Workgroup (External organization)

Academy of Marketing Science (External organization)

SC Council on Competitiveness (External organization)

Women in Aviation (External organization)

MK 326 Marketing Management

MKTG 632 Global Marketing

Dixie K. Button

Personal profile

About

Related documents

Education/Academic qualification

Disciplines

Projects

Research output

Activities

Courses