Research output per year
Research output per year
Personal profile
Disciplines
- Business
- Business Intelligence
- Marketing
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Consumer-brand heuristics in luxury hotel reviews
Petrescu, M., Gironda, J. & O'Leary, K. B., Jul 30 2024, In: Journal of Product and Brand Management. 33, 4, p. 436-448 13 p.Research output: Contribution to journal › Article › peer-review
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Decoding the dual desire: Expressive and impressive motivations for neo-luxury wearables
Petrescu, M., Kachen, S., Dobre, C., Milovan-Ciuta, A. & Orzan, M., 2024, (Accepted/In press) In: Journal of Marketing Communications.Research output: Contribution to journal › Article › peer-review
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Exploring AI technology and consumer behavior in retail interactions
Petrescu, M., Krishen, A. S., Gironda, J. T. & Fergurson, J. R., 2024, (Accepted/In press) In: Journal of Consumer Behaviour.Research output: Contribution to journal › Article › peer-review
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Exploring AI’s Role in Literature Searching: Traditional Methods Versus AI-Based Tools in Analyzing Topical E-Commerce Themes
Tomczyk, P., Brüggemann, P., Mergner, N. & Petrescu, M., 2024, Advances in Digital Marketing and eCommerce - 5th International Conference, 2024. Martínez-López, F. J., Martinez, L. F. & Brüggemann, P. (eds.). Springer Nature, p. 141-148 8 p. (Springer Proceedings in Business and Economics).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
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MV-QUAL: A tool for understanding decisions to purchase virtual products in the metaverse
Cadet, F., Gironda, J. T., O'Leary, B. & Petrescu, M., 2024, (Accepted/In press) In: Journal of Consumer Behaviour.Research output: Contribution to journal › Article › peer-review
Open Access