Maria Petrescu

Technology emancipative and traditionalist value in cross-cultural market segmentation
Petrescu, M., Richard, M. O., Namin, A. & Cankaya, B., Apr 2025, In: International Journal of Information Management. 81, 102868.
Research output: Contribution to journal › Article › peer-review
Are AI tools better than traditional tools in literature searching? Evidence from E-commerce research
Tomczyk, P., Brüggemann, P., Mergner, N. & Petrescu, M., 2024, (Accepted/In press) In: Journal of Librarianship and Information Science.
Research output: Contribution to journal › Article › peer-review
Consumer-brand heuristics in luxury hotel reviews
Petrescu, M., Gironda, J. & O'Leary, K. B., Jul 30 2024, In: Journal of Product and Brand Management. 33, 4, p. 436-448 13 p.
Research output: Contribution to journal › Article › peer-review
Decoding the dual desire: Expressive and impressive motivations for neo-luxury wearables
Petrescu, M., Kachen, S., Dobre, C., Milovan-Ciuta, A. & Orzan, M., 2024, (Accepted/In press) In: Journal of Marketing Communications.
Research output: Contribution to journal › Article › peer-review
Exploring AI technology and consumer behavior in retail interactions
Petrescu, M., Krishen, A. S., Gironda, J. T. & Fergurson, J. R., Nov 2024, In: Journal of Consumer Behaviour. 23, 6, p. 3132-3151 20 p.
Research output: Contribution to journal › Article › peer-review

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