Maria Petrescu

Are AI tools better than traditional tools in literature searching? Evidence from E-commerce research
Tomczyk, P., Brüggemann, P., Mergner, N. & Petrescu, M., Mar 2026, In: Journal of Librarianship and Information Science. 58, 1, p. 135-145 11 p.
Research output: Contribution to journal › Article › peer-review

Open Access
Artificial intelligence: what we know we’d like to know
Petrescu, M. & Krishen, A. S., Mar 2026, In: Journal of Marketing Analytics. 14, 1, p. 1-3 3 p.
Research output: Contribution to journal › Editorial › peer-review

Open Access
Brand value co-creation and transaction costs in private label relationships
Belaid, S., Fehri Belaid, D., Fergurson, J. R., Petrescu, M., Ben Mrad, S. & Dobre, C., Oct 23 2025, In: Marketing Intelligence and Planning. 43, 7, p. 1253-1273 21 p.
Research output: Contribution to journal › Article › peer-review
Decoding the dual desire: Expressive and impressive motivations for neo-luxury wearables
Petrescu, M., Kachen, S., Dobre, C., Milovan-Ciuta, A. & Orzan, M., 2025, In: Journal of Marketing Communications. 31, 8, p. 819-840 22 p.
Research output: Contribution to journal › Article › peer-review

Open Access
DELAVIE SCIENCES: NASA SPACE TECHNOLOGY IN THE COSMETICS INDUSTRY
Petrescu, M. & Rahimi, R. A., Dec 9 2025, Global Entrepreneurship in Practice: A Case Study Collection. Taylor and Francis, p. 23-28 6 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter

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