A decade of marketing analytics and more to come: JMA insights

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Pages (from-to)	117-129
Number of pages	13
Journal	Journal of Marketing Analytics
Volume	11
Issue number	2
DOIs	https://doi.org/10.1057/s41270-023-00226-6
State	Published - Jun 2023
Externally published	Yes

ASJC Scopus Subject Areas

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title = "A decade of marketing analytics and more to come: JMA insights",

author = "Maria Petrescu and Krishen, {Anjala S.}",

year = "2023",

month = jun,

doi = "10.1057/s41270-023-00226-6",

language = "English",

volume = "11",

pages = "117--129",

journal = "Journal of Marketing Analytics",

issn = "2050-3318",

number = "2",

}

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T2 - JMA insights

AU - Petrescu, Maria

AU - Krishen, Anjala S.

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U2 - 10.1057/s41270-023-00226-6

DO - 10.1057/s41270-023-00226-6

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AN - SCOPUS:85156235444

SN - 2050-3318

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SP - 117

EP - 129

JO - Journal of Marketing Analytics

JF - Journal of Marketing Analytics

IS - 2

ER -