A tribute to our heroes and thoughts about collaborative relationships

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Pages (from-to)	81-82
Number of pages	2
Journal	Journal of Marketing Analytics
Volume	9
Issue number	2
DOIs	https://doi.org/10.1057/s41270-021-00111-0
State	Published - Jun 2021
Externally published	Yes

ASJC Scopus Subject Areas

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title = "A tribute to our heroes and thoughts about collaborative relationships",

author = "Maria Petrescu and Krishen, {Anjala S.}",

year = "2021",

month = jun,

doi = "10.1057/s41270-021-00111-0",

language = "English",

volume = "9",

pages = "81--82",

journal = "Journal of Marketing Analytics",

issn = "2050-3326",

number = "2",

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AU - Petrescu, Maria

AU - Krishen, Anjala S.

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DO - 10.1057/s41270-021-00111-0

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VL - 9

SP - 81

EP - 82

JO - Journal of Marketing Analytics

JF - Journal of Marketing Analytics

IS - 2

ER -