@inbook{09e30b1f8a1745ee84c0fc219ab7ba41,
title = "Ad Appeals in the Context of Viral Advertising",
keywords = "Credible Source, Marketing Information, Marketing Message, Marketing Theory, Sexual Appeal",
author = "Maria Petrescu and Korgaonkar, \{Pradeep K.\} and Mangleburg, \{Tamara F.\} and Root, \{Ann R.\}",
note = "Publisher Copyright: {\textcopyright} 2016, Academy of Marketing Science.",
year = "2016",
doi = "10.1007/978-3-319-24148-7\_29",
language = "English",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "95",
booktitle = "Developments in Marketing Science",
}