Ad scepticism and retouch-free disclaimers: Are they worth it?

Maria Petrescu, Michela Mingione, John Gironda, Herbert Brotspies

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)738-762
Number of pages25
JournalJournal of Marketing Communications
Volume25
Issue number7
DOIs
StatePublished - Oct 3 2019
Externally publishedYes

ASJC Scopus Subject Areas

  • Business and International Management
  • Marketing

Keywords

  • Ad believability
  • Advertising scepticism
  • attitude Ad
  • digitally enhanced images
  • manufacturer trust
  • use intention

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