Airline Marketing Preferences

Kylie Johnson; Deborah Carstens; Stephen Rice

Airline Marketing Preferences

Kylie Johnson, Deborah Carstens, Stephen Rice

Florida Institute of Technology - Melbourne

Research output: Contribution to conference › Poster › peer-review

Abstract

The aim of this research is to assess airline marketing strategies providing consumer preferences to better target potential customers. The airline industry has transformed over the years, and cost and amenities have been impacted in the airline evolution. There has been consideration of whether flight cost, or flight amenities and passenger experience should be analyzed to result in enhanced marketing in the airline industry. An online survey was issued to examine which flight amenities potential customers preferred. Furthermore, the length of the flight was examined to determine if consumer preferences changed for domestic versus international flights. The survey findings are discussed in addition to future research opportunities.

Original language	American English
State	Published - Apr 2016
Externally published	Yes
Event	Human Factors and Applied Psychology Student Conference - Daytona Beach, FL Duration: Jan 1 2016 → …

Conference

Conference	Human Factors and Applied Psychology Student Conference
Period	1/1/16 → …

Disciplines

Industrial and Organizational Psychology
Management and Operations
Marketing

Access to Document

Airline Marketing PreferencesFinal published version, 136 KBLicense: CC BY

Cite this

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title = "Airline Marketing Preferences",

abstract = " The aim of this research is to assess airline marketing strategies providing consumer preferences to better target potential customers. The airline industry has transformed over the years, and cost and amenities have been impacted in the airline evolution. There has been consideration of whether flight cost, or flight amenities and passenger experience should be analyzed to result in enhanced marketing in the airline industry. An online survey was issued to examine which flight amenities potential customers preferred. Furthermore, the length of the flight was examined to determine if consumer preferences changed for domestic versus international flights. The survey findings are discussed in addition to future research opportunities.",

author = "Kylie Johnson and Deborah Carstens and Stephen Rice",

year = "2016",

month = apr,

language = "American English",

note = "Human Factors and Applied Psychology Student Conference ; Conference date: 01-01-2016",

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TY - CONF

T1 - Airline Marketing Preferences

AU - Johnson, Kylie

AU - Carstens, Deborah

AU - Rice, Stephen

PY - 2016/4

Y1 - 2016/4

N2 - The aim of this research is to assess airline marketing strategies providing consumer preferences to better target potential customers. The airline industry has transformed over the years, and cost and amenities have been impacted in the airline evolution. There has been consideration of whether flight cost, or flight amenities and passenger experience should be analyzed to result in enhanced marketing in the airline industry. An online survey was issued to examine which flight amenities potential customers preferred. Furthermore, the length of the flight was examined to determine if consumer preferences changed for domestic versus international flights. The survey findings are discussed in addition to future research opportunities.

AB - The aim of this research is to assess airline marketing strategies providing consumer preferences to better target potential customers. The airline industry has transformed over the years, and cost and amenities have been impacted in the airline evolution. There has been consideration of whether flight cost, or flight amenities and passenger experience should be analyzed to result in enhanced marketing in the airline industry. An online survey was issued to examine which flight amenities potential customers preferred. Furthermore, the length of the flight was examined to determine if consumer preferences changed for domestic versus international flights. The survey findings are discussed in addition to future research opportunities.

UR - https://commons.erau.edu/hfap/hfap-2015/posters/5

M3 - Poster

T2 - Human Factors and Applied Psychology Student Conference

Y2 - 1 January 2016

ER -

Airline Marketing Preferences

Abstract

Conference

Disciplines

Access to Document

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Cite this