Airline Sponsorships and Sports: An Exploratory Review of Major Airline Engagement (IN PROCESS)

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Air Transport Studies
State	Published - 2019

Keywords

@article{23149c1f01a64870ac64cb968f48eb1a,

title = "Airline Sponsorships and Sports: An Exploratory Review of Major Airline Engagement (IN PROCESS)",

keywords = "sponsorships, airline marketing, sports marketing",

author = "Blaise Waguespack and Scott Ambrose",

note = "The Journal of Air Transport Studies (JATS - ISSN: 1791-6771) is a peer reviewed journal aiming at publishing high quality research re...",

year = "2019",

language = "American English",

journal = "Journal of Air Transport Studies",

}

TY - JOUR

T1 - Airline Sponsorships and Sports: An Exploratory Review of Major Airline Engagement (IN PROCESS)

AU - Waguespack, Blaise

AU - Ambrose, Scott

N1 - The Journal of Air Transport Studies (JATS - ISSN: 1791-6771) is a peer reviewed journal aiming at publishing high quality research re...

PY - 2019

Y1 - 2019

KW - sponsorships

KW - airline marketing

KW - sports marketing

UR - http://etem.aegean.gr/index.php/en/etem-en/publications/itemlist/category/10-journal

M3 - Article

JO - Journal of Air Transport Studies

JF - Journal of Air Transport Studies

ER -