Assessing Consumer Confidence from Online Sources: An Abstract

Maria Petrescu, Costinel Dobre, Selima Ben Mrad

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
PublisherSpringer Nature
Pages1587-1588
Number of pages2
DOIs
StatePublished - 2017
Externally publishedYes

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

ASJC Scopus Subject Areas

  • Marketing
  • Strategy and Management

Keywords

  • Customer Relationship Management
  • Exploratory Study
  • Marketing Strategy
  • Online Search
  • Stock Market

Cite this