@article{7a175bb712e44daab6b2a4754413873b,
title = "Balancing exclusivity and engagement: A social comparison perspective on digital luxury marketing",
keywords = "Luxury attitude, Materialism, Narcissism, Social comparison theory, Social media attitude, Social media brand engagement",
author = "Costinel Dobre and Milovan, \{Anca Maria\} and Gheorghe Preda and Amadea Agapie and Mihai Orzan and Maria Petrescu",
note = "Publisher Copyright: {\textcopyright} 2026 Elsevier Ltd. All rights are reserved, including those for text and data mining, AI training, and similar technologies.",
year = "2026",
doi = "10.1016/j.emj.2026.07.005",
language = "English",
journal = "European Management Journal",
issn = "0263-2373",
}