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Beyond the basics: How brand trust and green image shape airline reputation

  • SP Jain School of Global Management, Australia
  • Embry-Riddle Aeronautical University
  • Qatar Airways Crew Training and Recovery Specialist

Research output: Contribution to journal › Article › peer-review

Original languageEnglish
Article number101744
JournalResearch in Transportation Business and Management
Volume68
DOIs
StatePublished - Aug 2026
Externally publishedYes

ASJC Scopus Subject Areas

  • General Decision Sciences
  • Business and International Management
  • Transportation
  • Economics, Econometrics and Finance (miscellaneous)
  • Tourism, Leisure and Hospitality Management
  • Strategy and Management
  • Management Science and Operations Research

Keywords

  • Airline reputation
  • Aviation industry
  • Brand perception
  • Corporate social responsibility
  • Customer satisfaction
  • Sustainability

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