Black Friday and Cyber Monday: A case study

Maria Petrescu; Micah Murphy

doi:10.1504/IJEMR.2013.052884

Black Friday and Cyber Monday: A case study

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	187-198
Number of pages	12
Journal	International Journal of Electronic Marketing and Retailing
Volume	5
Issue number	3
DOIs	https://doi.org/10.1504/IJEMR.2013.052884
State	Published - 2013
Externally published	Yes

ASJC Scopus Subject Areas

Management Information Systems
Business and International Management
Marketing

Keywords

Black Friday
Cyber Monday
Discounts
E-tailing
Price
Promotions
Retailing

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10.1504/IJEMR.2013.052884

Cite this

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title = "Black Friday and Cyber Monday: A case study",

keywords = "Black Friday, Cyber Monday, Discounts, E-tailing, Price, Promotions, Retailing",

author = "Maria Petrescu and Micah Murphy",

year = "2013",

doi = "10.1504/IJEMR.2013.052884",

language = "English",

volume = "5",

pages = "187--198",

journal = "International Journal of Electronic Marketing and Retailing",

issn = "1741-1025",

number = "3",

}

TY - JOUR

T1 - Black Friday and Cyber Monday

T2 - A case study

AU - Petrescu, Maria

AU - Murphy, Micah

PY - 2013

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KW - Black Friday

KW - Cyber Monday

KW - Discounts

KW - E-tailing

KW - Price

KW - Promotions

KW - Retailing

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DO - 10.1504/IJEMR.2013.052884

M3 - Article

AN - SCOPUS:84875885304

SN - 1741-1025

VL - 5

SP - 187

EP - 198

JO - International Journal of Electronic Marketing and Retailing

JF - International Journal of Electronic Marketing and Retailing

IS - 3

ER -

Black Friday and Cyber Monday: A case study

ASJC Scopus Subject Areas

Keywords

Access to Document

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