Abstract
"A company's brand is its most valuable asset. Wheeler takes the most seminal tools used by a wide variety of thought leaders and practitioners and makes the information understandable, visible, relevant, exportable and applicable. With her best-selling debut book, Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011), now in its third edition, Alina Wheeler reinvented the marketing textbook using a straightforward style to help demystify the branding process. This new offering from Wheeler, Brand Atlas , builds on this user-friendly approach to aggregate and simplify the science behind branding with a unique visual teaching method suited for time-crunched professionals." From the publisher's website.
| Original language | American English |
|---|---|
| Journal | Technical Communication |
| Volume | 60 |
| State | Published - Feb 2013 |
| Externally published | Yes |
Keywords
- Brand recognition
Disciplines
- Advertising and Promotion Management
- Marketing