@article{9bb66324f500453c82e48b53d324e894,
title = "Brand Power Relationships: A Co-Evolutionary Conceptual Framework",
keywords = "brand evolution, co-creation, co-evolutionary theory, corporate brand relationship, corporate branding, marketing",
author = "Michela Mingione and Muhammad Kashif and Maria Petrescu",
note = "Publisher Copyright: {\textcopyright} 2019, {\textcopyright} 2019 Taylor & Francis Group, LLC.",
year = "2020",
month = jan,
day = "2",
doi = "10.1080/15332667.2019.1648937",
language = "English",
volume = "19",
pages = "1--28",
journal = "Journal of Relationship Marketing",
issn = "1533-2667",
number = "1",
}