@article{ff4a52f1ec844b49b1d5ad2cf827826a,
title = "Brand value co-creation and transaction costs in private label relationships",
keywords = "Brand value co-creation, Manufacturer–retailer relations, North Africa, Private brand, Service-dominant logic, Transaction cost economics",
author = "Samy Belaid and {Fehri Belaid}, Dorsaf and Fergurson, {J. Ricky} and Maria Petrescu and {Ben Mrad}, Selima and Costinel Dobre",
note = "Publisher Copyright: {\textcopyright} 2025, Emerald Publishing Limited.",
year = "2025",
doi = "10.1108/MIP-09-2023-0500",
language = "English",
journal = "Marketing Intelligence and Planning",
issn = "0263-4503",
}