Brand value co-creation and transaction costs in private label relationships

Samy Belaid; Dorsaf Fehri Belaid; J. Ricky Fergurson; Maria Petrescu; Selima Ben Mrad; Costinel Dobre

doi:10.1108/MIP-09-2023-0500

Brand value co-creation and transaction costs in private label relationships

Samy Belaid
, Dorsaf Fehri Belaid
, J. Ricky Fergurson
, Maria Petrescu
, Selima Ben Mrad
, Costinel Dobre

Ecole de Management de Normandie
Institut Supérieur du Commerce Paris
Middle Tennessee State University
Embry-Riddle Aeronautical University
Nova Southeastern University
West University of Timisoara

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1253-1273
Number of pages	21
Journal	Marketing Intelligence and Planning
Volume	43
Issue number	7
DOIs	https://doi.org/10.1108/MIP-09-2023-0500
State	Published - Oct 23 2025
Externally published	Yes

ASJC Scopus Subject Areas

Marketing

Keywords

Brand value co-creation
Manufacturer–retailer relations
North Africa
Private brand
Service-dominant logic
Transaction cost economics

Access to Document

10.1108/MIP-09-2023-0500

Cite this

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title = "Brand value co-creation and transaction costs in private label relationships",

keywords = "Brand value co-creation, Manufacturer{\textendash}retailer relations, North Africa, Private brand, Service-dominant logic, Transaction cost economics",

author = "Samy Belaid and \{Fehri Belaid\}, Dorsaf and Fergurson, \{J. Ricky\} and Maria Petrescu and \{Ben Mrad\}, Selima and Costinel Dobre",

note = "Publisher Copyright: {\textcopyright} 2025 Emerald Publishing Limited",

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day = "23",

doi = "10.1108/MIP-09-2023-0500",

language = "English",

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journal = "Marketing Intelligence and Planning",

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T1 - Brand value co-creation and transaction costs in private label relationships

AU - Belaid, Samy

AU - Fehri Belaid, Dorsaf

AU - Fergurson, J. Ricky

AU - Petrescu, Maria

AU - Ben Mrad, Selima

AU - Dobre, Costinel

PY - 2025/10/23

Y1 - 2025/10/23

KW - Brand value co-creation

KW - Manufacturer–retailer relations

KW - North Africa

KW - Private brand

KW - Service-dominant logic

KW - Transaction cost economics

UR - https://www.scopus.com/pages/publications/86000468981

UR - https://www.scopus.com/pages/publications/86000468981#tab=citedBy

UR - https://www.mendeley.com/catalogue/a74817f9-ee6b-332a-a959-f4c6cf3c6c4d/

U2 - 10.1108/MIP-09-2023-0500

DO - 10.1108/MIP-09-2023-0500

M3 - Article

AN - SCOPUS:86000468981

SN - 0263-4503

VL - 43

SP - 1253

EP - 1273

JO - Marketing Intelligence and Planning

JF - Marketing Intelligence and Planning

IS - 7

ER -

Brand value co-creation and transaction costs in private label relationships

ASJC Scopus Subject Areas

Keywords

Access to Document

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Cite this