@article{ff4a52f1ec844b49b1d5ad2cf827826a,
title = "Brand value co-creation and transaction costs in private label relationships",
keywords = "Brand value co-creation, Manufacturer–retailer relations, North Africa, Private brand, Service-dominant logic, Transaction cost economics",
author = "Samy Belaid and \{Fehri Belaid\}, Dorsaf and Fergurson, \{J. Ricky\} and Maria Petrescu and \{Ben Mrad\}, Selima and Costinel Dobre",
note = "Publisher Copyright: {\textcopyright} 2025 Emerald Publishing Limited",
year = "2025",
month = oct,
day = "23",
doi = "10.1108/MIP-09-2023-0500",
language = "English",
volume = "43",
pages = "1253--1273",
journal = "Marketing Intelligence and Planning",
issn = "0263-4503",
number = "7",
}