Branding the University From the Inside-Out: From Identification to Policy

Research output: Contribution to conferencePresentation

Original languageAmerican English
StatePublished - Oct 2012
Externally publishedYes
Event77th Association for Business Communication Annual International Convention - Honolulu, HI
Duration: Oct 1 2012 → …

Conference

Conference77th Association for Business Communication Annual International Convention
Period10/1/12 → …

Keywords

  • Identity branding

Disciplines

  • Marketing
  • Higher Education

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