Business Communication Curricula Today: Revisiting the Top 50 Undergraduate Business Schools

Matthew R. Sharp; Eva R. Brumberger

doi:10.1177/1080569912471187

Business Communication Curricula Today: Revisiting the Top 50 Undergraduate Business Schools

Research output: Contribution to journal › Article › peer-review

Abstract

"This article reports the results of a study examining the business communication offerings at the top 50 undergraduate business schools, as identified in the Bloomberg Businessweek rankings for 2011. The study focuses on communication course requirements, sequences, and programs, as well as what areas typically receive the most coverage within courses. The data are compared with information from similar studies dating back to 1999 in order to assess the current status of business communication courses and programs within business curricula and to make suggestions for future development." From the article (copyrighted by the Association for Business Communication)

Original language	American English
Journal	Business Communication Quarterly
Volume	76
DOIs	https://doi.org/10.1177/1080569912471187
State	Published - 2013
Externally published	Yes

Keywords

Business Communication Curriculum
Business Communication Courses
Business Pedagogy

Disciplines

Business and Corporate Communications
Curriculum and Instruction

Access to Document

10.1177/1080569912471187License: Unspecified

Cite this

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title = "Business Communication Curricula Today: Revisiting the Top 50 Undergraduate Business Schools",

abstract = " {"}This article reports the results of a study examining the business communication offerings at the top 50 undergraduate business schools, as identified in the Bloomberg Businessweek rankings for 2011. The study focuses on communication course requirements, sequences, and programs, as well as what areas typically receive the most coverage within courses. The data are compared with information from similar studies dating back to 1999 in order to assess the current status of business communication courses and programs within business curricula and to make suggestions for future development.{"} From the article (copyrighted by the Association for Business Communication)",

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AB - "This article reports the results of a study examining the business communication offerings at the top 50 undergraduate business schools, as identified in the Bloomberg Businessweek rankings for 2011. The study focuses on communication course requirements, sequences, and programs, as well as what areas typically receive the most coverage within courses. The data are compared with information from similar studies dating back to 1999 in order to assess the current status of business communication courses and programs within business curricula and to make suggestions for future development." From the article (copyrighted by the Association for Business Communication)

KW - Business Communication Curriculum

KW - Business Communication Courses

KW - Business Pedagogy

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DO - 10.1177/1080569912471187

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