Abstract
Studies have shown that first impressions of websites can lead to lasting opinions regarding usability and trustworthiness. However, little research has been conducted concerning first impressions of video games. In this study, 20 college-age students were asked to view and rate images of 48 game box covers after a brief exposure while their eye movement patterns were recorded. Results revealed that participants can reliably form different impressions (e.g., fun vs. boring) about certain video games based on a brief viewing of the game box cover. Analysis of eye tracking data revealed that participants viewed the front image, side title strip, and front game title the most. Relationships among the different subjective attributes (e.g., design quality, entertainment value) are reported.
| Original language | American English |
|---|---|
| State | Published - Aug 2015 |
| Externally published | Yes |
| Event | International Conference on Human-Computer Interaction (HCI 2015) - Los Angeles, CA Duration: Aug 1 2015 → … |
Conference
| Conference | International Conference on Human-Computer Interaction (HCI 2015) |
|---|---|
| Period | 8/1/15 → … |
Keywords
- video games
- box cover
- game quality
- subjective ratings
- eye tracking
- eye movement pattern
- first impressions
Disciplines
- Graphics and Human Computer Interfaces
- Human Factors Psychology