Abstract
This case study outlines an ethical dilemma faced by a young female student who is planning to buy airline tickets. Her purchase decision is influenced by cost and advertising strategies. The case discusses advertising ethics, ethical moral philosophies, including teleology and deontology, and sexist advertising with examples from the airline industry. This case will be beneficial for marketing students to discuss the topic of advertising ethics, and for business students to discuss the topic of organizational ethics. Students enrolling in aviation related classes will also benefit from this case. The teaching notes for instructors are available upon request.
| Original language | American English |
|---|---|
| Journal | Journal of Business Diversity |
| Volume | 15 |
| State | Published - Jan 1 2015 |
Keywords
- sexism
- advertising
- marketing
- ethics
- airlines
Disciplines
- Advertising and Promotion Management
- Business Law, Public Responsibility, and Ethics
- Gender, Race, Sexuality, and Ethnicity in Communication
- Marketing
- Public Relations and Advertising
- Tourism and Travel