Caught looking: pitfalls of data visualization in quick decision-making

Justin T. Kistler; Joel Wooten; Stacey Mumbower; Michael Galbreth

doi:10.1057/s41270-026-00477-z

Caught looking: pitfalls of data visualization in quick decision-making

Justin T. Kistler
, Joel Wooten
, Stacey Mumbower
, Michael Galbreth

Haslam College of Business
Darla Moore School of Business
Embry-Riddle Aeronautical University

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of Marketing Analytics
DOIs	https://doi.org/10.1057/s41270-026-00477-z
State	Accepted/In press - 2026
Externally published	Yes

ASJC Scopus Subject Areas

Economics, Econometrics and Finance (miscellaneous)
Strategy and Management
Statistics, Probability and Uncertainty
Marketing

Keywords

Business analytics
Data visualization
Decision-making
Field experiment
Sports analytics

Access to Document

10.1057/s41270-026-00477-z

Cite this

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title = "Caught looking: pitfalls of data visualization in quick decision-making",

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journal = "Journal of Marketing Analytics",

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T2 - pitfalls of data visualization in quick decision-making

AU - Kistler, Justin T.

AU - Wooten, Joel

AU - Mumbower, Stacey

AU - Galbreth, Michael

N1 - Publisher Copyright: © The Author(s), under exclusive licence to Springer Nature Limited 2026.

PY - 2026

Y1 - 2026

KW - Business analytics

KW - Data visualization

KW - Decision-making

KW - Field experiment

KW - Sports analytics

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DO - 10.1057/s41270-026-00477-z

M3 - Article

AN - SCOPUS:105035112502

SN - 2050-3318

JO - Journal of Marketing Analytics

JF - Journal of Marketing Analytics

ER -

Caught looking: pitfalls of data visualization in quick decision-making

ASJC Scopus Subject Areas

Keywords

Access to Document

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Cite this