Co-creating transformative value in marketing analytics

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Journal	Journal of Marketing Analytics
Volume	10
Issue number	1
DOIs	https://doi.org/10.1057/s41270-022-00159-6
State	Published - Mar 2022
Externally published	Yes

ASJC Scopus Subject Areas

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title = "Co-creating transformative value in marketing analytics",

author = "Maria Petrescu and Krishen, {Anjala S.}",

year = "2022",

month = mar,

doi = "10.1057/s41270-022-00159-6",

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AU - Petrescu, Maria

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