Collaborative customers and partners: The ups and downs of their influence on firm technology competence for new product development

Research output: Contribution to conference › Presentation

Original language	American English
State	Published - 2017
Event	American Marketing Association (AMA) Winter Conference - Orlando, FL Duration: Jan 1 2017 → …

Conference	American Marketing Association (AMA) Winter Conference
Period	1/1/17 → …

Disciplines

@conference{53637ae89f2c43a1ae6292867f5208f6,

title = "Collaborative customers and partners: The ups and downs of their influence on firm technology competence for new product development",

author = "Tinoco, \{Janet K\} and Ambrose, \{Scott C.\}",

year = "2017",

language = "American English",

note = "American Marketing Association (AMA) Winter Conference ; Conference date: 01-01-2017",

}