Consumer Aspirations and Subjective Well-Being

Maria Petrescu, Aycan Kara

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)304-316
Number of pages13
JournalJournal of International Consumer Marketing
Volume30
Issue number5
DOIs
StatePublished - Oct 20 2018
Externally publishedYes

ASJC Scopus Subject Areas

  • Management Information Systems
  • Marketing

Keywords

  • Consumer aspirations
  • hedonism
  • income satisfaction
  • life satisfaction
  • social power
  • subjective well-being

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