Consumer Behavior in Flea Markets and Bottom of the Pyramid Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	501
Number of pages	1
DOIs	https://doi.org/10.1007/978-3-319-10912-1_165
State	Published - 2015
Externally published	Yes

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

ASJC Scopus Subject Areas

Consumer Behavior in Flea Markets and Bottom of the Pyramid Marketing. / Petrescu, Maria; Bhatli, Dhruv.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2015. p. 501 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

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