@article{78c700a385cf4da4bf4e85b2c6fbf701,
title = "Consumer-brand heuristics in luxury hotel reviews",
keywords = "Brand relationships, Hospitality and tourism, Interpersonal deception, Luxury branding, Luxury tourism, Online marketing, Online reviews, Social proof, Word-of-mouth, fsQCA",
author = "Maria Petrescu and John Gironda and O'Leary, {Kathleen Bay}",
note = "Publisher Copyright: {\textcopyright} 2024, Emerald Publishing Limited.",
year = "2024",
month = jul,
day = "30",
doi = "10.1108/JPBM-01-2023-4303",
language = "English",
volume = "33",
pages = "436--448",
journal = "Journal of Product and Brand Management",
issn = "1061-0421",
number = "4",
}