Consumer Willingness to Pay for New Airports That Use Renewable Resources

Nathan W. Walters; Stephen Rice; Scott R. Winter; Bradley S. Baugh; Nadine K. Ragbir; Emily C. Anania; John Capps; Mattie N. Milner

doi:10.1504/IJSA.2018.10015448

Consumer Willingness to Pay for New Airports That Use Renewable Resources

Nathan W. Walters, Stephen Rice, Scott R. Winter, Bradley S. Baugh, Nadine K. Ragbir, Emily C. Anania, John Capps, Mattie N. Milner

Research output: Contribution to journal › Article › peer-review

Abstract

Over the last few decades, awareness and concern for eco-friendly business practices have continued to grow and encompass industrial fields, such as aviation. The current study determines if people will be willing to pay more for the development of an eco-friendly (green) airport compared to a traditional one, and to see if affect mediates that relationship. The researchers conducted a three-study design using over 1,100 participants. The results indicate that participants were significantly more willing to pay for the airport development if it was perceived as a 'green' airport. Affect was found to have a significant role in mediating the relationship between the type of airport and willingness to pay. Participants felt anger and disgust toward paying for a new airport that did not use renewable resources. Practical applications from the current study and topics for future research are presented.

Original language	American English
Journal	International Journal of Sustainable Aviation
Volume	4
DOIs	https://doi.org/10.1504/IJSA.2018.10015448
State	Published - 2018

Keywords

green airports
aviation
eco-friendly
emotions
affect

Disciplines

Environmental Engineering
Social and Behavioral Sciences

Access to Document

10.1504/IJSA.2018.10015448License: Unspecified

Cite this

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title = "Consumer Willingness to Pay for New Airports That Use Renewable Resources",

abstract = " Over the last few decades, awareness and concern for eco-friendly business practices have continued to grow and encompass industrial fields, such as aviation. The current study determines if people will be willing to pay more for the development of an eco-friendly (green) airport compared to a traditional one, and to see if affect mediates that relationship. The researchers conducted a three-study design using over 1,100 participants. The results indicate that participants were significantly more willing to pay for the airport development if it was perceived as a 'green' airport. Affect was found to have a significant role in mediating the relationship between the type of airport and willingness to pay. Participants felt anger and disgust toward paying for a new airport that did not use renewable resources. Practical applications from the current study and topics for future research are presented.",

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author = "Walters, {Nathan W.} and Stephen Rice and Winter, {Scott R.} and Baugh, {Bradley S.} and Ragbir, {Nadine K.} and Anania, {Emily C.} and John Capps and Milner, {Mattie N.}",

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AU - Walters, Nathan W.

AU - Rice, Stephen

AU - Winter, Scott R.

AU - Baugh, Bradley S.

AU - Ragbir, Nadine K.

AU - Anania, Emily C.

AU - Capps, John

AU - Milner, Mattie N.

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N2 - Over the last few decades, awareness and concern for eco-friendly business practices have continued to grow and encompass industrial fields, such as aviation. The current study determines if people will be willing to pay more for the development of an eco-friendly (green) airport compared to a traditional one, and to see if affect mediates that relationship. The researchers conducted a three-study design using over 1,100 participants. The results indicate that participants were significantly more willing to pay for the airport development if it was perceived as a 'green' airport. Affect was found to have a significant role in mediating the relationship between the type of airport and willingness to pay. Participants felt anger and disgust toward paying for a new airport that did not use renewable resources. Practical applications from the current study and topics for future research are presented.

AB - Over the last few decades, awareness and concern for eco-friendly business practices have continued to grow and encompass industrial fields, such as aviation. The current study determines if people will be willing to pay more for the development of an eco-friendly (green) airport compared to a traditional one, and to see if affect mediates that relationship. The researchers conducted a three-study design using over 1,100 participants. The results indicate that participants were significantly more willing to pay for the airport development if it was perceived as a 'green' airport. Affect was found to have a significant role in mediating the relationship between the type of airport and willingness to pay. Participants felt anger and disgust toward paying for a new airport that did not use renewable resources. Practical applications from the current study and topics for future research are presented.

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KW - emotions

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