Creating a Sustainable E-Commerce Environment

Jude E. Edwards, Leila A. Halawi

Research output: Contribution to journalArticlepeer-review

Abstract

By understanding the influence that host country antecedents characteristics may have on sustainable e-Commerce initiatives, government and private sector leaders will be more inclined to selectively mitigate those challenges and thus minimize the severity that they might otherwise have on e-Commerce programs. Many studies have shown that each country has a unique set of antecedent characteristics
that influence the acceptance or adaptation of new technologies; and in developing countries these characteristics have greater impact as countries “gear up” to participate in the global economy that is increasingly driven by e-Commerce. While it is not realistic to address each antecedent characteristic with the same rigor, they cannot be ignored. A systematic approach is therefore necessary to overcome these
challenges. This article identifies a number of antecedents and addresses two of the more significant antecedents that appear to have the greatest impact on sustaining e-Commerce initiatives. These two antecedent characteristics are: (1) the existing Information Communications Technology infrastructure, and (2) Workforce education.
Original languageAmerican English
JournalInternational Journal of Business Research
Volume8
StatePublished - 2008
Externally publishedYes

Keywords

  • Technology adoption
  • technology adaptation
  • technology acceptance
  • e-Commerce
  • e-Readiness
  • diffusion
  • hard technologies
  • soft technologies

Disciplines

  • E-Commerce

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