CSR 2.0 Politically Charged Causes and the Stock Market: An Abstract

Maria Petrescu, Paul Koku

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
PublisherSpringer Nature
Pages481-482
Number of pages2
DOIs
StatePublished - 2020
Externally publishedYes

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

ASJC Scopus Subject Areas

  • Marketing
  • Strategy and Management

Keywords

  • Corporate Social Responsibility
  • Event study
  • Social cause
  • Stock market

Cite this