Data-driven decision making: implementing analytics to transform academic culture

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Pages (from-to)	51-53
Number of pages	3
Journal	Journal of Marketing Analytics
Volume	7
Issue number	2
DOIs	https://doi.org/10.1057/s41270-019-00056-5
State	Published - Jun 1 2019
Externally published	Yes

ASJC Scopus Subject Areas

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title = "Data-driven decision making: implementing analytics to transform academic culture",

author = "Krishen, {Anjala S.} and Maria Petrescu",

year = "2019",

month = jun,

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journal = "Journal of Marketing Analytics",

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TY - JOUR

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AU - Petrescu, Maria

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JO - Journal of Marketing Analytics

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