Data-driven decision making: implementing analytics to transform academic culture

Anjala S. Krishen; Maria Petrescu

doi:10.1057/s41270-019-00056-5

Data-driven decision making: implementing analytics to transform academic culture

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Pages (from-to)	51-53
Number of pages	3
Journal	Journal of Marketing Analytics
Volume	7
Issue number	2
DOIs	https://doi.org/10.1057/s41270-019-00056-5
State	Published - Jun 1 2019
Externally published	Yes

ASJC Scopus Subject Areas

Economics, Econometrics and Finance (miscellaneous)
Strategy and Management
Statistics, Probability and Uncertainty
Marketing

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10.1057/s41270-019-00056-5

Cite this

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title = "Data-driven decision making: implementing analytics to transform academic culture",

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issn = "2050-3326",

publisher = "Palgrave Macmillan Ltd.",

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AU - Krishen, Anjala S.

AU - Petrescu, Maria

PY - 2019/6/1

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SN - 2050-3326

VL - 7

SP - 51

EP - 53

JO - Journal of Marketing Analytics

JF - Journal of Marketing Analytics

IS - 2

ER -

Data-driven decision making: implementing analytics to transform academic culture

ASJC Scopus Subject Areas

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