@article{7f52825ad8974d988a148833ecfe52a7,
title = "Decoding the dual desire: Expressive and impressive motivations for neo-luxury wearables",
keywords = "expressive motivations, fuzzy-set qualitative comparative analysis (fsQCA), impressive motivations, Neo-luxury, tech-luxury fusion, wearables",
author = "Maria Petrescu and Sheen Kachen and Costinel Dobre and Anca Milovan-Ciuta and Mihai Orzan",
note = "Publisher Copyright: {\textcopyright} 2024 Informa UK Limited, trading as Taylor & Francis Group.",
year = "2024",
doi = "10.1080/13527266.2024.2328558",
language = "English",
journal = "Journal of Marketing Communications",
issn = "1352-7266",
}