@article{7f52825ad8974d988a148833ecfe52a7,
title = "Decoding the dual desire: Expressive and impressive motivations for neo-luxury wearables",
keywords = "Neo-luxury, expressive motivations, fuzzy-set qualitative comparative analysis (fsQCA), impressive motivations, tech-luxury fusion, wearables",
author = "Maria Petrescu and Sheen Kachen and Costinel Dobre and Anca Milovan-Ciuta and Mihai Orzan",
note = "Publisher Copyright: {\textcopyright} 2024 Informa UK Limited, trading as Taylor \& Francis Group.",
year = "2025",
doi = "10.1080/13527266.2024.2328558",
language = "English",
volume = "31",
pages = "819--840",
journal = "Journal of Marketing Communications",
issn = "1352-7266",
publisher = "Routledge",
number = "8",
}