E-Market and Entrepreneurship

The increasing growth of the e-market in last several years has attracted much attention from academicians and practitioners. However, most studies have mainly focused on discussing the case of existing companies with a number of years in business. Very little attention has been paid to how newly established businesses can benefit fr om using the e-market or how they may face its accompanying challenges. The purpose of this research is to shed light on how new businesses predict and perceive about e-market usage. The empirical results of this research help bridge the gap in the existing literature and provide practitioners with valuable insights about the use of e- market for new businesses.