Original language | English |
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Pages (from-to) | 669-672 |
Number of pages | 4 |
Journal | Journal of Business and Industrial Marketing |
Volume | 39 |
Issue number | 4 |
DOIs | |
State | Published - May 8 2024 |
Externally published | Yes |
ASJC Scopus Subject Areas
- Business and International Management
- Marketing