| Original language | English |
|---|---|
| Pages (from-to) | 669-672 |
| Number of pages | 4 |
| Journal | Journal of Business and Industrial Marketing |
| Volume | 39 |
| Issue number | 4 |
| DOIs | |
| State | Published - May 8 2024 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Business and International Management
- Marketing