@article{f7f17eda83c3489c85b401c87c150c5a,
title = "Electronic Marketplace: A Distinct Platform for Business-to-Business (B-to-B) Procurement",
keywords = "business marketing, electronic marketplace, expected benefits, industrial marketing, industry-sponsored markets, perceived barriers, private trading networks, third-party exchanges",
author = "Dothang Truong and Le, {Thuong T.} and Sylvain Senecal and Rao, {S. Subba}",
year = "2012",
month = jul,
doi = "10.1080/1051712X.2012.638467",
language = "English",
volume = "19",
pages = "216--247",
journal = "Journal of Business-to-Business Marketing",
issn = "1051-712X",
number = "3",
}