Exploring AI technology and consumer behavior in retail interactions

Maria Petrescu, Anjala S. Krishen, John T. Gironda, J. Ricky Fergurson

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of Consumer Behaviour
DOIs	https://doi.org/10.1002/cb.2386
State	Accepted/In press - 2024
Externally published	Yes

ASJC Scopus Subject Areas

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title = "Exploring AI technology and consumer behavior in retail interactions",

author = "Maria Petrescu and Krishen, {Anjala S.} and Gironda, {John T.} and Fergurson, {J. Ricky}",

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