Exploring AI technology and consumer behavior in retail interactions

Maria Petrescu; Anjala S. Krishen; John T. Gironda; J. Ricky Fergurson

doi:10.1002/cb.2386

Exploring AI technology and consumer behavior in retail interactions

Maria Petrescu, Anjala S. Krishen, John T. Gironda, J. Ricky Fergurson

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	3132-3151
Number of pages	20
Journal	Journal of Consumer Behaviour
Volume	23
Issue number	6
DOIs	https://doi.org/10.1002/cb.2386
State	Published - Nov 2024
Externally published	Yes

ASJC Scopus Subject Areas

Social Psychology
Applied Psychology

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10.1002/cb.2386

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title = "Exploring AI technology and consumer behavior in retail interactions",

author = "Maria Petrescu and Krishen, {Anjala S.} and Gironda, {John T.} and Fergurson, {J. Ricky}",

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year = "2024",

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doi = "10.1002/cb.2386",

language = "English",

volume = "23",

pages = "3132--3151",

journal = "Journal of Consumer Behaviour",

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AU - Petrescu, Maria

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AU - Gironda, John T.

AU - Fergurson, J. Ricky

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JO - Journal of Consumer Behaviour

JF - Journal of Consumer Behaviour

IS - 6

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Exploring AI technology and consumer behavior in retail interactions

ASJC Scopus Subject Areas

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