Exploring AI’s Role in Literature Searching: Traditional Methods Versus AI-Based Tools in Analyzing Topical E-Commerce Themes

Przemysław Tomczyk, Philipp Brüggemann, Niklas Mergner, Maria Petrescu

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationAdvances in Digital Marketing and eCommerce - 5th International Conference, 2024
EditorsFrancisco J. Martínez-López, Luis F. Martinez, Philipp Brüggemann
PublisherSpringer Nature
Pages141-148
Number of pages8
ISBN (Print)9783031621345
DOIs
StatePublished - 2024
Externally publishedYes
Event5th International Conference on Digital Marketing and eCommerce Conference, DMEC 2024 - Barcelona, Spain
Duration: Jun 26 2024Jun 28 2024

Publication series

NameSpringer Proceedings in Business and Economics
ISSN (Print)2198-7246
ISSN (Electronic)2198-7254

Conference

Conference5th International Conference on Digital Marketing and eCommerce Conference, DMEC 2024
Country/TerritorySpain
CityBarcelona
Period6/26/246/28/24

ASJC Scopus Subject Areas

  • General Business,Management and Accounting
  • General Economics,Econometrics and Finance

Keywords

  • AI
  • AI-based tools
  • Artificial intelligence
  • literature review
  • SLR
  • systematic literature review

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