Abstract
This study examines user eye movement patterns of a single-column and double-column text web page.
The results show a higher number of fixations for information in a second column of an article than for the
same information in the lower portion of a single column. In addition, the typical “F” pattern appeared in
the left column of the double-column layout, but not in the right column. Users also had more fixations on
page elements outside of the textual content, such as ads, when they were browsing than when they were
searching.
| Original language | American English |
|---|---|
| State | Published - Sep 2008 |
| Externally published | Yes |
| Event | 52nd Annual Meeting of the Human Factors and Ergonomics Society - New York, NY Duration: Sep 1 2008 → … |
Conference
| Conference | 52nd Annual Meeting of the Human Factors and Ergonomics Society |
|---|---|
| Period | 9/1/08 → … |
Keywords
- eye movement patterns
- web page readability
- web page design
- web page usability
Disciplines
- Other Psychology