Abstract
This paper reports on the scan patterns of users browsing a 2-column and 3-column web portal page. Consistent
scanning patterns for each of the 2-column and 3-column web portal pages were found. Users typically fixated the
portal channel in the upper left of the 2-column layout and in the top, center channel of the 3-column page.
Implications including the likelihood and efficiency of portal users finding information on portal pages are
discussed.
| Original language | American English |
|---|---|
| State | Published - Sep 2008 |
| Externally published | Yes |
| Event | 52nd Annual Meeting of the Human Factors and Ergonomics Society - New York, NY Duration: Sep 1 2008 → … |
Conference
| Conference | 52nd Annual Meeting of the Human Factors and Ergonomics Society |
|---|---|
| Period | 9/1/08 → … |
Keywords
- eye-tracking patterns
- web portal browsing
- usability design
- web page design
Disciplines
- Other Psychology