Five-Star Reviews: How Do Incentivized Product Reviews Impact Sales (An Abstract)

Maria Petrescu; Kathleen O’Leary; Deborah Goldring; Selima Ben Mrad

doi:10.1007/978-3-319-47331-4_179

Five-Star Reviews: How Do Incentivized Product Reviews Impact Sales (An Abstract)

Maria Petrescu, Kathleen O’Leary, Deborah Goldring, Selima Ben Mrad

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	883-884
Number of pages	2
DOIs	https://doi.org/10.1007/978-3-319-47331-4_179
State	Published - 2017
Externally published	Yes

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

ASJC Scopus Subject Areas

Strategy and Management
Marketing

Keywords

Five-star Reviews
Increased Consumer Interest
Purchase Decision Process
Third-party Companies
Writing Product Reviews

Access to Document

10.1007/978-3-319-47331-4_179

Cite this

Petrescu, M., O’Leary, K., Goldring, D., & Mrad, S. B. (2017). Five-Star Reviews: How Do Incentivized Product Reviews Impact Sales (An Abstract). In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 883-884). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-47331-4_179

Five-Star Reviews: How Do Incentivized Product Reviews Impact Sales (An Abstract). / Petrescu, Maria; O’Leary, Kathleen; Goldring, Deborah et al.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2017. p. 883-884 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Petrescu, M, O’Leary, K, Goldring, D & Mrad, SB 2017, Five-Star Reviews: How Do Incentivized Product Reviews Impact Sales (An Abstract). in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 883-884. https://doi.org/10.1007/978-3-319-47331-4_179

Petrescu M, O’Leary K, Goldring D, Mrad SB. Five-Star Reviews: How Do Incentivized Product Reviews Impact Sales (An Abstract). In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature. 2017. p. 883-884. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-47331-4_179

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Five-Star Reviews: How Do Incentivized Product Reviews Impact Sales (An Abstract)

Publication series

ASJC Scopus Subject Areas

Keywords

Access to Document

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