Focusing on the quality and performance implications of marketing analytics

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Pages (from-to)	155-156
Number of pages	2
Journal	Journal of Marketing Analytics
Volume	9
Issue number	3
DOIs	https://doi.org/10.1057/s41270-021-00129-4
State	Published - Sep 2021
Externally published	Yes

ASJC Scopus Subject Areas

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title = "Focusing on the quality and performance implications of marketing analytics",

author = "Maria Petrescu and Krishen, {Anjala S.}",

year = "2021",

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journal = "Journal of Marketing Analytics",

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AU - Krishen, Anjala S.

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JO - Journal of Marketing Analytics

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