@article{1c6fc32ba5d4488eb8f87cfb92abb959,
title = "Hispanic-Americans, Mobile Advertising and Mobile Services",
keywords = "Hispanic marketing, mobile advertising, mobile commerce",
author = "Pradeep Korgaonkar and Maria Petrescu and Eric Karson",
note = "Publisher Copyright: {\textcopyright} 2015, Copyright {\textcopyright} Taylor & Francis Group, LLC.",
year = "2015",
month = jan,
day = "2",
doi = "10.1080/10496491.2014.971211",
language = "English",
volume = "21",
pages = "107--125",
journal = "Journal of Promotion Management",
issn = "1049-6491",
number = "1",
}