Hispanics and viral advertising

Pradeep Korgaonkar, Maria Petrescu, John Gironda

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	46-59
Number of pages	14
Journal	Journal of Retailing and Consumer Services
Volume	32
DOIs	https://doi.org/10.1016/j.jretconser.2016.05.014
State	Published - Sep 1 2016
Externally published	Yes

ASJC Scopus Subject Areas

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