Hispanics and viral advertising

Pradeep Korgaonkar; Maria Petrescu; John Gironda

doi:10.1016/j.jretconser.2016.05.014

Hispanics and viral advertising

Pradeep Korgaonkar
, Maria Petrescu
, John Gironda

Florida Atlantic University
Nova Southeastern University

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	46-59
Number of pages	14
Journal	Journal of Retailing and Consumer Services
Volume	32
DOIs	https://doi.org/10.1016/j.jretconser.2016.05.014
State	Published - Sep 1 2016
Externally published	Yes

ASJC Scopus Subject Areas

Marketing

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10.1016/j.jretconser.2016.05.014

Cite this

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title = "Hispanics and viral advertising",

author = "Pradeep Korgaonkar and Maria Petrescu and John Gironda",

year = "2016",

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language = "English",

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journal = "Journal of Retailing and Consumer Services",

issn = "0969-6989",

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AU - Korgaonkar, Pradeep

AU - Petrescu, Maria

AU - Gironda, John

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VL - 32

SP - 46

EP - 59

JO - Journal of Retailing and Consumer Services

JF - Journal of Retailing and Consumer Services

ER -

Hispanics and viral advertising

ASJC Scopus Subject Areas

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