Abstract
The study provides the historical context of the Russian aviation industry reflecting the periods of its growth and decline. It reveals the competitive advantage strategies that have been implemented by the Russian government in an attempt to revivify an enfeebled nation's aeronautic industry. The paper discusses the newly formed Joint Stock Company (JSC) United Aircraft Corporation (UAC) and its strategies to break into global markets, including UAC innovative product offerings. Whether or not, the recent efforts of the Russian government serve as a fulcrum for the Russian aviation industry that will leverage Russia into the global market, remains to be seen.
Original language | American English |
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Journal | World Review of Intermodal Transportation Research |
Volume | 3 |
DOIs | |
State | Published - Jan 1 2010 |
Keywords
- Russia
- United Aircraft Corporation
- aviation manufacturing
- aviation industry
- competitive advantage
- transportation research
- innovative activities
- Russian economy
- strategic partnerships
- product innovation
- Russian airlines
Disciplines
- Business Administration, Management, and Operations
- International Business
- Marketing
- Strategic Management Policy