Hybrid intelligence: human–AI collaboration in marketing analytics

Research output: Contribution to journal › Editorial › peer-review

Original language	English
Pages (from-to)	263-274
Number of pages	12
Journal	Journal of Marketing Analytics
Volume	11
Issue number	3
DOIs	https://doi.org/10.1057/s41270-023-00245-3
State	Published - Sep 2023
Externally published	Yes

ASJC Scopus Subject Areas

@article{208387db0b844427920082d87a8ae659,

title = "Hybrid intelligence: human–AI collaboration in marketing analytics",

author = "Maria Petrescu and Krishen, {Anjala S.}",

year = "2023",

month = sep,

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language = "English",

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pages = "263--274",

journal = "Journal of Marketing Analytics",

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number = "3",

}

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T2 - human–AI collaboration in marketing analytics

AU - Petrescu, Maria

AU - Krishen, Anjala S.

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VL - 11

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JO - Journal of Marketing Analytics

JF - Journal of Marketing Analytics

IS - 3

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